Checks for Shares

For example, if your title is good, but the picture you are using is not very exciting (not an infographic or a good looking person, etc.), consider using an image with a good line or two of copy instead (see example below).

One thing you need to remember if you do this: lace your text, or the most significant part of it, in the middle of the image. This matters because Facebook trims the sides of thumbnails.